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Large-Scale Seasonal Programs

Night Bloom was a light and sound experience at the Conservatory of Flowers of San Francisco. Partnering  with local artist Hybycozo, and working with light companies LightSwitch, LightForm, and ILC, as well as sound artist Andrew Roth, we produced an immersive creative experience to highlight the Conservatory's one-of-a-kind plant collection and its iconic facade.

Location: Conservatory of Flowers
San Francisco - CA

Dates: 40-nights total, (~30 open to public)
November 22, 2019 - January 5th, 2020.

Attendees: 30,000
(of which 13% global)

Sponsors: 3
Partners: 6

Wins compared to previous years:

  • Footprint increased by 25%

  • Attendance increased by 52%

  • ROI increased by 40%

7x7 Bay Area article
Do The Bay article

Watch Video Testimonial - Joey Yee

Corporate Projects & Events

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During my experience working at Meta and Apple I have produced, coordinated and/or supervised over 30 internal corporate events. My focus was on All Hands/Town Halls, global summits, team offsite, team engagement, product anniversaries, Visiting Leaders events, and more. 

Location: Freemont, CA; Washington DC; Colorado; Miami; Global
 

Partners: 10+ cross functional teams

Worked at Meta from 2021 to 2023
Worked at Apple from 2024 to 2025

Wins:

  • Planned a global event in-person in 14 offices around the world

  • Hosted 3-day virtual global summit

Attendees: Largest virtual event with 3K and largest global in person event with 2K

Apple Pay 10-Year Anniversary announcement

 Festivals 

Oakland First Fridays is a free, family-friendly, inclusive festival for the Oakland community. It's a monthly celebration of arts, culture, food and community open to people of all ages, backgrounds, and lifestyles. Monthly themes focus on the communities of Oakland including LGBTQ Pride, Black Love, Latin Pride, Youth, Women and more.

Location: Telegraph Avenue
Oakland - CA

Dates: Every first Friday of the month
12 a year

Attendees: 30,000 - 50,000 daily
(of which 33% global in 2019)

Sponsors: 12
Partners: 25+

Wins:

  • Voted Best of the East Bay, Festivals 2018 & 2019

  • Increased number of sponsors by 5% compared to previous years

In the News:

#WeAreOakland
Campaign Against Violence in Oakland 

Event Series

Botanicals and Brews was a seasonal event of the Conservatory of Flowers of San Francisco. It featured the Bay Area’s finest craft breweries, an illuminated Conservatory, live local music, curated food trucks, and beer and wine service. Each event featured an exclusively prepared brew developed in collaboration with the craft breweries, as well as a guided Master Brewer session by expert craft beer makers.

Location: Conservatory of Flowers
San Francisco - CA

Sponsors: 1
Partners: 7

Dates: 6 events during Summer
June-November 2019

Attendees: 30,000
(of which 13% global)

Wins compared to previous years:

  • Footprint increased by 25%

  • Attendance increased by 52%

  • ROI increased by 40%

7x7 Bay Area article
Do The Bay article

NOTE: This portfolio only lists the highlights of the public events I've produced, not the entirety of my portfolio. For privacy, some events are not listed as they are internal to the companies I worked for.  

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